PRODUCT DEVELOPMENT IN CHINA: COMPARISON BETWEEN DANISH AND CHINESE COMPANIES

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Li, X.; Ahmed-Kristensen, S.
Series: DESIGN
Section: DESIGN ORGANISATION AND MANAGEMENT
Page(s): 1581-1590

Abstract

The manufacturing industry is interested in emerging markets, together with gaps in literature point to the need of new knowledge about product development in China and other emerging lands. The paper presents the patterns and challenges of product development process in China through investigating the practice. A study was conducted through interviews in two Danish companies and four Chinese companies. The analyses also undertook a supporting investigation on product development organization with three insights: decision making, user involvement, and product strategy.

Keywords: product development process, decision making, user involvement, product strategy

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