PRODUCT DEVELOPMENT IN CHINA: COMPARISON BETWEEN DANISH AND CHINESE COMPANIES
The manufacturing industry is interested in emerging markets, together with gaps in literature point to the need of new knowledge about product development in China and other emerging lands. The paper presents the patterns and challenges of product development process in China through investigating the practice. A study was conducted through interviews in two Danish companies and four Chinese companies. The analyses also undertook a supporting investigation on product development organization with three insights: decision making, user involvement, and product strategy.