Multistakeholder analysis of requirements to design real innovations
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Cantamessa, Marco; Montagna, Francesca; Messina, Maria
Institution: 1: Politecnico di Torino, Italy; 2: MEDALLCARE
People are generally influenced in their purchasing choices by diverse stake-holders and these influences are often not related to “use situations”. Learning processes, product diffusion dynamics and externalities in fact frequently complicate innovation processes.