Explaining the design & styling of future products
Year: 2013
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Eggink, Wouter; Reinders, Angèle
Series: E&PDE
Institution: 1: University of Twente, The Netherlands; 2: Delft University of Technology, The Netherlands
Section: Styling/Form
Page(s): 382-387
ISBN: 978-1-904670-42-1
Abstract
In many industries technological innovation is the most important driver of competitive success. Within our master curriculum Industrial Design Engineering, we therefore implemented a course that is dedicated to the development of innovative technology. This course, called âSources of Innovationâ, provides insight in innovation processes regarding emerging technologies. One of the methods provided is Innovative Design & Styling. The shaping of innovative products is complicated, because the intended new objects have no real âpredecessorâ in their existence. On the other hand, design and styling have a major influence on the perception and acceptance of such innovative product concepts. To support the complex process, a special workshop was developed, based on three principles supporting this task: the communication function of design, the balance between novelty and typicality (aka. the MAYA principle: most advanced, yet acceptable), and the proper application of metaphors.
Keywords: Design education, innovation methods, technology, future, aesthetics