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A deep dive into creative thinking: The now-wow-how framework

A deep dive into creative thinking: The now-wow-how framework

Year: 2013

Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini

Author: Ericson, Åsa; Törlind, Peter

Series: ICED

Institution: Luleå University of Technology, Sweden

Pages: 337-346

ISBN: 978-1-904670-50-6

ISSN:  2220-4334

Abstract

Innovation strategies are becoming even more vital for manufacturers that wish to turn their business into a service based one. Integration of product and service aspects in early design stages insists on approaches where all competences are used for to provide the foundation for new solutions. Often such creative work is expected to randomly come from ordinary work tasks or from passionate geniuses. Few companies apply an intentional and coherent process for bringing together mixed teams to create ideas for radically new product and services.

Besides describing the background for the development of a radical innovation workshop format, this article presents a three-step framework for a collaborative process in which the participants’ diverse competences and skills are seen as the source of creativity. The framework, called now-wow-how, allows a workshop to be planned, designed and conducted in order to analyze an existing situation (now), a preferred alternative future (wow) and elaborate on how these two can be bridged (how). The paper provides examples of creative methods that can be used to conduct each stage, and also a guide for how to facilitate a creative workshop.

Keywords: Creativity, design practice, early design phases, innovation, teamwork

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ds conferenceICED13: 19th International Conference on Engineering Design

ICED13: 19th International Conference on Engineering DesignThe 19th International Conference on Engineering Deisgn (ICED13) will for the first time take place in Asia: ICED13 on 19-22 August 2013 at Sungkyunkwan University, Seoul, Korea The ICED13 motto is: "Design for Harmonies" - Harmony of Products and Services - Harmony of Old and New - Harmony of Culture and Technology - Harmony of East and West The conference chair is Prof. Yong Se Kim of the Creative Design Institute at Sungkyunkwan University. Important dates are: Call for Papers:...

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SIG Workshop - March 2013