DESIGN RE-THINKING: FROM ITALIAN RENAISSANCE TO STRATEGIC DESIGN ARCHITECTURE
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Faroughi ,A.; Faroughi ,R.
Section: Sociotechnical issues in design
In this work a new strategic design concept, which organizes and manages complexity and change, is presented. Along the lines of the Italian composer Giuseppe Verdi, the paper first analyzes the past in order to understand the original meaning of design.
Keywords: strategic design, renaissance, disegno, complexity, design theory, architecture