EXISTING PROBLEMS OF IDEA EVALUATIONS AND POSSIBLE AREAS OF IMPROVEMENT

DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia

Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Messerle, M.; Binz, H.; Roth, D.
Section: Human behaviour and design
Page(s): 1917-1928

Abstract

The paper describes and analyses the problems of idea evaluations that exist in business practice. Therefore, the results of expert discussions and a literature research are specified. To get an overview, the problems are classified into different groups

Keywords: idea selection, idea evaluation, evaluation method

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