RETAIL DESIGN: A NEW DISCIPLINE
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Christiaans ,H. H. C. M.; Almendra, R. A.
Section: Human behaviour and design
This paper has the aim to address Retail Design as a new research and education discipline that because of its multidisciplinarity asks for a holistic approach. The term ‘retail design’ encompasses all aspects of the design of the physical store as well a
Keywords: retail design, multidisciplinary approach, case study