CONNECTING GLOBAL PRODUCT DEVELOPMENT WITH CORPORATE STRATEGY

DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia

Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Hansen, Z. N. L.; Ahmed-Kristensen ,S.
Section: Design support tools
Page(s): 465-474

Abstract

This paper investigates the complications with global product development and how these can be addressed, with special focus on the role of corporate strategy.
The research is based upon case studies of six companies involving 35 interviews.
The results

Keywords: product development, design, knowledge, offshoring, outsourcing, strategy

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