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ICED 11
Papers

STRATEGIC PLANNING FOR MODULAR PRODUCT FAMILIES

STRATEGIC PLANNING FOR MODULAR PRODUCT FAMILIES

Year: 2011

Section: Product and Systems Design

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Lindemann, U.

Author: Jonas, Henry; Krause, Dieter

Section: Product and Systems Design

Pages: 112-121

Abstract

Highly customised products mostly lead to an increasing complexity for the producing company. Two commonly known design approaches to reduce the internal complexity of a product family are design for variety and modularisation. However, for many application cases it is desirable to consider an optimisation of the variety already in the product planning phase affecting a wide range of products. The approach presented in this paper uses a representation both of the structure of products and economic key figures. Using this method, different strategic scenarios of the product program can be planned and assessed to each other. The derivation of strategies for the future and their evaluation uses both economic key figures and the technical conceptualisation of platform components.

Keywords: VARIETY-MANAGEMENT; PRODUCT PLANNING; MODULAR PRODUCT FAMILIES

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ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

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Keywords
Design 2010