Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
DESIGN DRIVEN PORTFOLIO MANAGEMENT
Petersen, Soren Ingomar; Steinert, Martin; Beckman, Sara L.
Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.
Author:
Series:
ICED
Section:
Design Organisation and Management
Page(s):
21-30
Abstract:
Design practice and anecdotal evidence point to the existence of a chasm between business plan generation and the execution. The failure to including vital industrial design criteria in these plans prevents portfolio managers from managing risk effectively. At the same time, the gap between design team and portfolio manager hinders the communication of theses criteria to the design team, jeopardizing the execution. Concepts that cross that chasm are well informed by business plans and consist of a comprehensive industrial design philosophy and results in a well balanced design discourse. We have established a best practice for design briefing and formulated the “Design Driven Portfolio Management” method. This method comprehensively evaluates, maps and communicates business and industrial design opportunities throughout the organization. The validity of the approach is established by applying the method to firms’ innovations in the design of products based on sustainable and disruptive technologies as test cases. We conclude that design brief content and concept performance correlate with innovation types and can be mapped and managed using our method.
Keywords:
