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Design Science Journal
Papers

DEVELOPING AN INSPIRATIONAL DESIGN BRIEF

DEVELOPING AN INSPIRATIONAL DESIGN BRIEF

Year: 2010

Section: DESIGN ORGANISATION AND MANAGEMENT

Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.

Author: Petersen, S.

Section: DESIGN ORGANISATION AND MANAGEMENT

Pages: 1173-1182

Abstract

Design research has identified a set of Design Quality Criteria, which provides lead indicators for products’ market success. Mapping success criteria from business and design literature to the Design Quality Criteria reveals major gaps in the briefing process. Opportunities for improving the design briefing were explored by auditing design proposals from industry. Findings showed significant difference between proposals’ Design Quality Criteria content and project control. Based on the findings, an Inspirational Brief was developed improving concepts synthesis performance.

Keywords: inspirational design brief, design proposal, design brief, design quality criteria

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ds endorsed conferenceDESIGN 2010 - 11th International Design Conference

DESIGN 2010 - 11th International Design ConferenceCreative thinking, computational synthesis, environmental concerns, structural complexity, mechatronics, modelling of engineering processes, decision making, research quality, product development, embodiment, ... Each of these terms covers a range of activities, practical efforts and research streams. Excerpted from the DESIGN 2010 topic and workshop titles these terms epitomise the multi-dimensional nature of design that gathers all of the authors and participants to the DESIGN conference events. Our...

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