Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
DEVELOPING AN INSPIRATIONAL DESIGN BRIEF
Petersen, S.
Type:
Year:
2010
Editor:
Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author:
Section:
DESIGN ORGANISATION AND MANAGEMENT
Page(s):
1173-1182
Abstract:
Design research has identified a set of Design Quality Criteria, which provides lead indicators for products’ market success. Mapping success criteria from business and design literature to the Design Quality Criteria reveals major gaps in the briefing process. Opportunities for improving the design briefing were explored by auditing design proposals from industry. Findings showed significant difference between proposals’ Design Quality Criteria content and project control. Based on the findings, an Inspirational Brief was developed improving concepts synthesis performance.
Keywords:
