DEVELOPING AN INSPIRATIONAL DESIGN BRIEF

DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia

Year: 2010
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Petersen, S.
Section: DESIGN ORGANISATION AND MANAGEMENT
Page(s): 1173-1182

Abstract

Design research has identified a set of Design Quality Criteria, which provides lead indicators for products’ market success. Mapping success criteria from business and design literature to the Design Quality Criteria reveals major gaps in the briefing process. Opportunities for improving the design briefing were explored by auditing design proposals from industry. Findings showed significant difference between proposals’ Design Quality Criteria content and project control. Based on the findings, an Inspirational Brief was developed improving concepts synthesis performance.

Keywords: inspirational design brief, design proposal, design brief, design quality criteria

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