DEVELOPING AN INSPIRATIONAL DESIGN BRIEF
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Petersen, S.
Section: DESIGN ORGANISATION AND MANAGEMENT
Design research has identified a set of Design Quality Criteria, which provides lead indicators for products’ market success. Mapping success criteria from business and design literature to the Design Quality Criteria reveals major gaps in the briefing process. Opportunities for improving the design briefing were explored by auditing design proposals from industry. Findings showed significant difference between proposals’ Design Quality Criteria content and project control. Based on the findings, an Inspirational Brief was developed improving concepts synthesis performance.