AN APPROACH TO DISCOVER INNOVATION POTENTIAL BY MEANS OF DELTA APPLICATIONS
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Kain, A.; Kirschner, R.; Gorbea, C.; Kain, T.; Gunkel, J.; Klendauer, R.; Lindemann, U.
Section: HUMAN BEHAVIOUR AND DESIGN
Although several approaches exist to integrate the customer in new product development, industrial small and middle sized enterprises do not apply these methods comprehensively. In order to overcome existing barriers the authors suggest a product based approach for customer integration. An example illustrates delta applications, which differ in their characteristic attributes from the product use case defined by the company. The approach of Delta Applications provides a neutral platform for exchange between customers and the company and overcomes existing barriers.