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HOW CAN WE SATISFY OUR CREATIVE CUSTOMERS?

HOW CAN WE SATISFY OUR CREATIVE CUSTOMERS?

Year: 2010

Section: HUMAN BEHAVIOUR AND DESIGN

Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.

Author: Fukuda, S.

Section: HUMAN BEHAVIOUR AND DESIGN

Pages: 555-562

Abstract

Our product development has been product-oriented and one way from the producer to the customer. We have regarded them as mere passive consumers and failed to notice our customers are creative and active. But customer’s experience adds value in this age of great changes. We, engineers can create experience for them not only through usage but throughout the whole product lifecycle from design, manufacture, use and repair. Then we will satisfy their highest human needs of self actualization. It is service beyond product delivery and we could establish win-win relation more easily.

Keywords: creative customers, lifecycle customer involvement, process value, lifetime value, experience creation

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ds endorsed conferenceDESIGN 2010 - 11th International Design Conference

DESIGN 2010 - 11th International Design ConferenceCreative thinking, computational synthesis, environmental concerns, structural complexity, mechatronics, modelling of engineering processes, decision making, research quality, product development, embodiment, ... Each of these terms covers a range of activities, practical efforts and research streams. Excerpted from the DESIGN 2010 topic and workshop titles these terms epitomise the multi-dimensional nature of design that gathers all of the authors and participants to the DESIGN conference events. Our...

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