Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
HOW CAN WE SATISFY OUR CREATIVE CUSTOMERS?
Fukuda, S.
Type:
Year:
2010
Editor:
Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author:
Section:
HUMAN BEHAVIOUR AND DESIGN
Page(s):
555-562
Abstract:
Our product development has been product-oriented and one way from the producer to the customer. We have regarded them as mere passive consumers and failed to notice our customers are creative and active. But customer’s experience adds value in this age of great changes. We, engineers can create experience for them not only through usage but throughout the whole product lifecycle from design, manufacture, use and repair. Then we will satisfy their highest human needs of self actualization. It is service beyond product delivery and we could establish win-win relation more easily.
Keywords:
