Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
PLATFORM STRATEGY: A STUDY OF INFLUENCING FACTORS
Kristjansson, Arnar H.; Hildre, Hans-Petter
Type:
Year:
2004
Editor:
Lehtonen, Timo; Pulkkinen, Antti and Riitahuhta, Asko
Author:
Page(s):
114 - 123
Abstract:
A platform strategy is the overall elaborate action plan a company has to managing its platforms. In general, the use of platforms - what we define as the reuse of a set of core assets to achieve a competitive advantage - has both positive and negative effects, affecting the internal efficiencies and effectiveness of a company as well as the characteristics of a product. In the paper, we find that the following factors should be considered whcn in the process of creating a platform strategy: the competitive advantage strategy of the company, the industrial situation, the market situation, and the internal core competencies of a company, Furthermore, we examine each of these areas and give examples of how they influence the platform strategy.
Keywords:
