STAKEHOLDER VIEW EFFECTS ON MODULARITY IN CONFIGURABLE PRODUCTS
The basic idea of configurable products is delivering customised products by the means of mass/serial production. This is achieved by designing a configurable product, whose variants cover the needed variation. In this sense a configurable product can be seen as a product family based on same set of modules / building blocks. Although the configurable product paradigm is quite easily defined, it is not so easily utilised in industry. There exist many hindrances and many of them are surprisingly not product related at all. It was found that the differences in opinion between marketing, design and production inside same company were more fundamental than differences between for example designers from different companies.