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Design Science Journal
Papers

Emotional design: Study of the colour preferences of Iranian users

Emotional design: Study of the colour preferences of Iranian users

Year: 2009

Section: DESIGN AND EMOTION

Editor: Clarke, A, Ion, W, McMahon, C and Hogarth, P

Author: Khodadadeh, Yassaman; Rostamkhani, Sadaf

Series: E&PDE

Section: DESIGN AND EMOTION

Pages: 507-512

Abstract

This paper is concerned with emotional design, which can influence user experience and combine it with happiness and enjoyment. Emotions have a crucial role in human ability to understand the world. Today, users buy a product, not only for functional aspects of it, but also they are attracted to emotional usability of the product. Therefore, designers are more focused on emotional aspects of design. The products that are designed based on emotional design are more desirable and bring more satisfaction to the user. Colour is one of the fundamental elements of emotional design, which can stimulate different senses of users. Colour can strongly affect the form of the product and the feeling of the user. A product with appropriate colour gets more popular and will find a good market. Appropriate colour not only matches with the form and function of the product, but also matches with the culture and preferences of the user. In order to be able to select an appropriate colour for a product, there is a need for having a good knowledge of preferences of the users. Therefore, a case study was performed to investigate the Iranian preferences regarding colours. For this aim a questionnaire was made and filled by eighty five Iranian men and women between 20 and 30 years old. Data were analyzed by Excel computing software. The results of this study can be used by designers for selecting appropriate colours for different products.

Keywords: Emotional design, product design, colour

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