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Educational studies in relation between subjective concepts and abstract forms

Khorsandian, Shadman; Moghaddam, Nasrin; Tashakorinia, Zahra


Type:
Year:
2009
Editor:
Clarke, A, Ion, W, McMahon, C and Hogarth, P
Author:
Series:
E&PDE
Section:
DESIGN AND EMOTION
Page(s):
448-453
Abstract:
Teaching form studies is one of the main branches of Industrial Design; accordingly, a course named "Form and Space" has been included in the Industrial Designers' syllabus. Form is an important medium in understanding the contemporary world; therefore, we have to look for forms which associate common meanings in the mind of the peoples. To reach this goal, a research started based on this question that "Can we associate forms, shapes and volumes to subjective concepts and meanings?" To answer this question, some experiments were done based on the practical exercises and sketches in different universities. Exercises were done between 1996 and 2006 and based on the comparison between sketches we reached a positive answer. The method of the experiment was based on the communication of the subjective and objective concepts with the concept of form and space by presenting some group of words (a subjective concept and an adjective) in connection with an objective and physical space. Every student had to design abstract forms with those subjective concepts. Terms and spaces were presented without any changes so that the comparison would be easier. Although students worked totally independently, there were many similarities in their sketches and the results were interesting. By comparison these words with different pictures in the internet the same previous results were obtained. The result of this research can help us find parts of archetypes. The application of this study can be also useful for designing objects with special messages or semantic attributes.
Keywords:

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