Exercises for Cognitive Elements of Design Creativity

Year: 2009
Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author: Kim, Yong Se; Lee, Sang Won; Park, Jung Ae; Jeong, Ji Yun
Section: Human Behavior in Design
Page(s): 287-298


This paper discusses the development of a set of exercises to address the cognitive elements of creativity; fluency, flexibility, originality, elaboration and problem sensitivity. To foster the design creativity, an exercise program for the cognitive elements of creativity has been proposed and it is composed of five activities including making stories, negation, filling black box, sensitization and diverse classification. Each activity of the exercise program has been devised so that one or two cognitive elements are strongly addressed. In this way, this program could be used in helping students considering their individual needs and contexts. Preliminary experimental results indicate that the proposed creativity cognitive element exercise program could be useful in design creativity education.

Keywords: Design creativity, Creativity cognitive element exercise program, Fluency, Flexibility, Originality, Elaboration, Problem sensitivity


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