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Morphological Analysis of Design Concepts Emergence in Design Meetings

Morphological Analysis of Design Concepts Emergence in Design Meetings

Year: 2009

Section: Design Methods and Tools

Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.

Author: Savanovic, Perica; Zeiler, Wim

Section: Design Methods and Tools

Pages: 179-188

Abstract

There is no consensus within the design research community on how to analyse design meetings. We explored a notable controversy concerning science and design. More specifically, we were interested in exploring whether previously neglected "scientific" design methods can be adopted for use as analytic tools for design meetings. A specific method chosen for this purpose were morphological charts. Based on the definition of design by the C-K theory, which states that if there are no concepts there is no design, we have used morphological charts to reconstruct the emergence of design concepts in an architectural and an engineering meeting. This was done by analyzing video recordings of the both types of meetings. Our results indicate that morphological charts are useful for the analysis of design meetings. Besides being capable of presenting the development of design concepts, morphological charts proved to be effective in reducing the time needed to analyze a rich set of data. We believe this complexity reduction offers the possibility of doing research on more (complex) design meetings more effectively, which is beneficial for generalization of findings.

Keywords: morphological charts, design meetings, design concepts, design research method

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ds conferenceICED09: 17th International Conference on Engineering Design

The Design Society and the Stanford Center for Design Research cordially invite you to participate in the International Conference on Engineering Design, ICED'09. The venue will be Stanford University’s verdant campus in the heart of Silicon Valley, a short 35 miles south of San Francisco, California. Research papers and case studies are solicited on any topic related to design thinking, theory, and practice, with a premium placed on evidence-based research. Topics and Themes include: *...

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