Design Thinking Imbedded in Products
This study addresses new decision-making methods for concept selection within industrial design. For this purpose a framework capturing key user - product - provider aspects is developed, organizing designer's verbally expressed design-arguments. The pattern observed during initial testing is consistent with the authors? experiences from design consulting, encouraging further refinement and exploration. Based on the gained experience, the Concept Aspect Model is revised and a strategy is devised for further validation and connection of verbal design arguments with relevant external performance metrics.