Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
ACTIVE CUSTOMER INTEGRATION TO INNOVATION NETWORKS: A PROJECT OUTLOOK
Kirschner, R.; Kain, A.; Franke, S.; Dick, B.; Lindemann, U.
Type:
Year:
2008
Editor:
Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author:
Section:
User-centred design
Page(s):
433 - 438
Abstract:
The actual application of customer knowledge in the new product development process (NPD) is underdeveloped, especially in the environment of SME. The project described in the paper aims to develop a new approach for the active integration of customers in the NPD process. The objective is the development of new methods and approaches for innovation processes which enable systematic and early active customer integration in the phase of generating ideas and concepts. A handbook with detailed guidelines and step-by-step suggestion making when to use which method, which departments to involve and what the trade off between possible benefits and cost is, could help to increase the implementation rate of customer integration methods.
Keywords:
