DESIGN FOR PACKAGING LOGISTICS
Successful new product development is a prerequisite for companies to stay competitive on an ever demanding market. Long distant suppliers and challenging customers put emphasize on an efficient and effective logistics system together with high quality products. This highlights the need for logistics, and hence packaging, considerations early in the product development process to secure a high performing supply chain as product design has a great impact on logistics activities. The purpose of this paper is to bridge the gap between disciplines of engineering design, packaging and logistics by the Design For Packaging Logistics approach based on the product development process of IKEA.