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Design Science Journal
Papers

STRATEGIC DIVERSIFICATION BY NETWORK PORTFOLIO ANALYSIS

STRATEGIC DIVERSIFICATION BY NETWORK PORTFOLIO ANALYSIS

Year: 2006

Section: METHODS AND TOOLS IN DESIGN PRACTICE

Editor: Marjanovic, D.

Author: Baumberger G.C., Braun T., Lindemann U., Maurer M.

Section: METHODS AND TOOLS IN DESIGN PRACTICE

Pages: 177-184

Abstract

To retain competitiveness and to ensure sustainable growth enterprises continuously have be innovative. Diversification, that means to develop new products or to enter new markets, is considered to be one strategic opportunity. Unfortunately, in practice especially small and medium-sized enterprises often do not know, which new products/markets they should focus on. To help SMEs finding new product ideas in a systematic but still comparatively short way, a new methodological approach shall be presented. By the method of network portfolio analysis new business opportunities shall be identified by analysing existing, successfully established product portfolios of competing companies.

Keywords: strategic product planning, product portfolio management, design structure matrix

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ds endorsed conferenceDESIGN 2006 - 9th International Design Conference

DESIGN 2006 - 9th International Design ConferenceDESIGN 2006 Conference is founded on the continuous development of organization and evaluation procedure that resulted in a capacity to deliver procedures and conditions of communicative competence. The conference in Dubrovnik will be the 9th International Design Conference, including the following topics: * theory and research methods in design * methods and tools in design practice * design projects and processes * development of products and services * competencies & communications *...

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