Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Personas


Category:
Type:
Synonyms:
Character profiles, composite characters, user abstractions
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Analyze      Audience: Prep necessary, Inputs: Themes, Outputs: Themes, Purpose: Scope for ideation, Reflection Time: Long-term, Time Perspective: Present situation

Communicate      Audience: Core team, Audience: Core team + immediate collaborators, Audience: Full team, Format: Either, Level of persuasion needed: Medium, Level of tact needed: Some, Medium: Document, Purpose: Build empathy

Date:
March 8, 2015
Summary:
Personas are imaginary characters – based on real people – that represent user archetypes. They are developed to understand user lifestyles, aspirations, and needs, and often appear in scenarios as fictional players. The aim of a persona is to illustrate the user’s behaviour...

This Content is Available for Members Only

Are you a registered member?

If so, you can can sign-in to the website and get immediate access.

Not a Member Yet?

Membership is open to people with recognised qualifications and/or experience in the fields of design research, design practice, design management, and design education. Apply NOW

Why Join the Design Society?

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.