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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

2x2 Matrix

Category:
The Design Exchange
Type:
Method
Synonyms:
2x2 Opportunity Space
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Analyze      Audience: Prep necessary, Inputs: Concepts, Inputs: Observations/images, Inputs: Themes, Outputs: Charts, Purpose: Search for nuggets, Reflection Time: Long-term, Time Perspective: Past trends, Time Perspective: Present situation

Date:
March 8, 2015
Summary:
A 2x2 matrix provides an organizational diagram to illustrate trends, outliers, and areas of saturation and scarcity in a design space. Often, a 2x2 matrix is used to find opportunities for innovation or to compare the relative quality of concepts. It can be created by plotting two evaluation...

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