Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Garment longevity through quality perception: bridging subjective and objective quality

Das, Marie (1); Moons, Ingrid (1,2); Van Rooy, Dirk (1); Du Bois, Els (1)


Type:
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Series:
DESIGN
Institution:
1: Product Development, Faculty of Design Sciences, University of Antwerp, Belgium; 2: Marketing, Faculty of Business and Economy, University of Antwerp, Belgium
Page(s):
1001-1010
DOI number:
ISSN:
2732-527X (Online)
Abstract:
This study investigates the gap between objective and subjective garment quality and explores how insights from subjective quality can inform industry practices to enhance product longevity. Based on 16 interviews, findings reveal that consumers rely on subjective-intuitive aspects to form quality expectations and subjective-aligned aspects that emerge through experiences. Qualitative use emerges as a crucial connection between subjective and objective quality. These insights inform design strategies promoting garment longevity across three phases: design, primary retail, and secondary retail.
Keywords:

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