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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

How to develop a venture clienting strategy?

Chitsazzadeh, Mohammadhossein (1); Koldewey, Christian (1,2); Dumitrescu, Roman (1,2)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Chitsazzadeh, Mohammadhossein (1); Koldewey, Christian (1,2); Dumitrescu, Roman (1,2)
Series:
DESIGN
Institution:
1: Heinz Nixdorf Institute, Paderborn University, Germany; 2: Fraunhofer IEM, Germany
Page(s):
163-172
DOI number:
10.1017/pds.2026.10375
ISSN:
2732-527X (Online)
Abstract:
Venture Clienting enables firms to identify and realize innovation opportunities more rapidly through collaboration with start-ups. However, its implementation remains fragmented and prone to failure because organizations lack a coherent strategic architecture. This paper introduces the Venture Clienting Strategy Canvas, a single-view framework developed through Action Design Research. Fourteen essential elements were identified and organized into a layered structure. Applied in two firms, the canvas improved strategy design, articulation, and internal communication.
Keywords:
venture client, corporate-start-up collaboration, corporate venturing, innovation management, open innovation
DESIGN2026 - The 19th International Design Conference
Conferences

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