Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Narrative drives design decision-making

Scott Ferguson (1), Lisa Retzlaff (1), Kris Bryden (2), Kenneth Mark Bryden (2)


Type:
Year:
2024
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović, Neven Pavković, Marija Majda Škec
Author:
Series:
DESIGN
Institution:
1: North Carolina State University, United States of America; 2: Iowa State University, United States of America
Section:
Human Behaviour and Design Creativity
Page(s):
965-974
DOI number:
ISSN:
2732-527X (Online)
Abstract:
Scholars in economics, psychology, and business have recently defined narrative as the underlying mechanism by which humans internally process information and drive a decision forward. In this paper, we study narrative’s use in design across Design Society publications. We discuss how narrative’s role as the driver of design decision-making is an important, but missing, element of the design literature. We explain how engineers will be expected to move the design process forward despite facing decisions where the information is simultaneously too much to process, conflicting, and incomplete.
Keywords:

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