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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Towards a method for human-centred analysis of external variety

Olga Sankowski, Dieter Krause

Type:
Papers
DS 129: Proceedings of the DESIGN2024 18th International Design Conference
Year:
2024
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović, Neven Pavković, Marija Majda Škec
Author:
Olga Sankowski, Dieter Krause
Series:
DESIGN
Institution:
Hamburg University of Technology, Germany
Section:
Design Organisation, Collaboration and Management
Page(s):
335-344
DOI number:
10.1017/pds.2024.36
ISSN:
2732-527X (Online)
Abstract:
Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement, and goal setting. HAV is illustrated using a cargo bike product family case study and emphasizes its role in aligning human-centred methods with project goals. The first steps of the HAV method are presented, but also the need for further action towards a validated and elaborated method is discussed.
Keywords:
early design phase, variant management, human-centred design, external variety
18th International Design Conference (DESIGN 2024)
Conferences

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