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Human-centred approaches within the design cycle are crucial to enhance usability and inclusivity of products. However, the qualitative nature of traditional human factors evaluation can create bottle necks, prompting the need for more data driven methods. A framework for data-driven human factors is presented, looking to integrate mixed-method approaches. Case studies illustrate its usage in real-world scenarios and challenges are summarised, calling for robust data collection methods, balancing of mixed methods, a need for explainable systems, and interdisciplinary expertise.

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human-centred design, inclusive design, data-driven design