The Balance Between a Usable and Emotional Product Design - A Concept for Prioritising Relevant Influencing Factors

DS 125: Proceedings of the 34th Symposium Design for X (DFX2023)

Year: 2023
Editor: Dieter Krause, Kristin Paetzold-Byhain, Sandro Wartzack
Author: Judith van Remmen, Dennis Horber, Jorg Miehling, Sandro Wartzack
Series: DfX
Institution: Lehrstuhl fur Konstruktionstechnik, Friedrich-Alexander-Universitat Erlangen-Nurnberg
Page(s): 025-034
DOI number: 10.35199/dfx2023.03


Usability and emotionality represent fundamental aspects of user experience. Yet designing an equally usable and emotionally appealing product remains a challenge for product developers, not least due to conflicting goals. Product developers need a deep understanding of what is important to users in different situations of use to make a user-oriented decision between a more usable or emotionally appealing product design. To support product developers in conflicting decision-making situations, the presented systematic approach for the selection and prioritization of context-relevant influencing factors can contribute. By mapping influencing factors and the prioritization using decision theory methods, the importance of the influencing factors in different usage scenarios can be identified.

Keywords: Usability, emotional design, user experience, user-centred design, decision making


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