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Yin, Yuan; Childs, Peter

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The study aims to identify the relations between creative design quality and content of the memorising precedents, association, and combination of information processes in a design context. 71 participants were recruited to finish a creative design task. Think aloud and interview were conducted during and after the creative design task to understand the content of the memorising precedents, association, and combination of information processes. The 71 creative designs were then assessed by five experts in creative design. The results from this study revealed that participants who generated high-creativity design tend to memorize various topic-related precedents, associate items based on topic-related information, and combine topic-related information with products. Participants who generated low-creativity design tend to memorize characteristics of a specific space of the design topic, associate items based on specific topic-related information, and add the topic-related pattern to a product.

Keywords:

Creativity, Design cognition, Design process