The 17th INTERNATIONAL DESIGN CONFERENCE
DESIGN 2022
The 17th INTERNATIONAL DESIGN CONFERENCE - May 23-26, 2022 - Hotel Croatia, Cavtat, CAVTAT - DUBROVNIK, Croatia
Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness
Maria Haugaard Andersen, Henriette Wallentin Hansen, Linda Nhu Laursen
Type:
Year:
2022
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author:
Series:
DESIGN
Institution:
Aalborg University, Denmark
Section:
Design for Sustainability
Page(s):
961-970
DOI number:
ISSN:
2732-527X (Online)
Abstract:
When prolonging the physical lifetime of products, it is important to also consider the value lifetime, the time before customers discards the products because it no longer has any perceived value. In this paper we study design and marketing strategies known to be particularly relevant to enhance the value perception of consumers, hence lifetimes of products. To do so, we first review literature to build a framework, we then use to conduct case studies at five Danish product design brands. This let us to insights on design and marketing strategies relevant to enhance product lifetimes.
Keywords:
