SOCIAL NETWORK, A POTENTIAL TOOL FOR UX RESEARCH
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Peter Childs, Stephen Green, Ashley Hall, Aran Dasan
Author: RAZMI, FATEMEH
Institution: Oslo and Akershus university college of applied science, Norway
Section: Design and Engineering Education Practices
According to Statista, the number of worldwide users of social media is expected to reach some 2.95 billion by 2020, around a third of Earth's entire population. Since social networks feed off the interaction between people, their impact on user experience will be stronger by population growth in the future. We often forget about social network’s potential as a tool for user experience research; hence this paper discloses how social networks can contribute to generation of richly ethnographic material for design through a student project case study in Oslo and Akershus University College of Applied Sciences. When it comes to design methods, traditional tools like interviewing or observation help designers to touch the surface of the users´ lives; however a deeper understanding of user’s feelings and thoughts will be obtained through generative methods like user experience research.