Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

POSSIBLE NEUROBIOLOGICAL MECHANISMS BEHIND CREATIVE DESIGN

Roger David Orpwood


Type:
Year:
2018
Editor:
Elies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
Author:
Series:
ICDC
Section:
THE CREATIVE MIND
Page(s):
215-223
ISBN:
9781912254071
Abstract:
Understanding of the way objects and behaviours are represented in the brain provides some insight into how creative ideation may take place. This paper uses an example of the design of a simple mechanical device to explore the potential brain mechanisms that may lead to a creative idea. The hypothesis presented uses the links between sensory and motor representations in the cerebral cortex to compile novel structures that could lead to the behaviour desired. Although the analysis presented is for a simple and specialised aspect of creative design, it is felt the underlying principles could have more general application.
Keywords:

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