THE CONSTRUCTION OF MEANING IN DESIGN-DRIVEN PROJECTS
Editor: Elies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
Author: Line Sand Knudsen, Louise Møller Haase
Section: THE CREATIVE MIND
The cornerstone in design-driven innovation is the creation of new meanings – the creation of a holistic, creative result meaningful to its users. However, despite an increasing interest in this field, the process of how meaning is constructed is still a neglected area in design and innovation management research. This paper explores how five Danish companies in diverse industries constructed new product meanings. The study indicates: that innovation of meaning starts from the designer’s personal experience with a paradox in an existing product-user relationship, that a vital part of meaning construction is the user’s experience of the product, and that meaning is constructed from a number of different frames.