DESIGN BRIEFS IN CREATIVITY STUDIES

DS 89: Proceedings of The Fifth International Conference on Design Creativity (ICDC 2018), University of Bath, Bath, UK

Year: 2018
Editor: Elies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
Author: Ricardo Sosa, Luis A. Vasconcelos, Carlos C. Cardoso
Series: ICDC
Section: ZIBALDONE
Page(s): 403-410
ISBN: 978-1-904670-97-1
ISSN: 2220-4342

Abstract

This paper examines recent experimental studies of early conceptual design identifying a broad diversity of research practices. A high variance is revealed across 75 recent studies from leading design journals on how the design briefs are presented to participants, participants’ number and experience, and the time allocated for ideation. These divergent practices may impact the validity of experimental studies. Three indicators are proposed here to assist researchers to prepare design briefs: polysemy, innovation, and communication. An experimental design canvas is presented and illustrated to structure the esign of experiments. The paper closes with recommendations to assist in the synthesis of design briefs.

Keywords: research methods; ideation; brainstorming; design briefs

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