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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

EVALUATING THE IMPACT OF DESIGN AFFORDANCES IN PRESCHOOL CHILDREN'S TOY PREFERENCES

Balzan, Emanuel; Farrugia, Philip; Casha, Owen; Wodehouse, Andrew

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Balzan, Emanuel; Farrugia, Philip; Casha, Owen; Wodehouse, Andrew
Series:
DESIGN
Section:
INDUSTRIAL DESIGN
Page(s):
2165-2176
DOI number:
https://doi.org/10.21278/idc.2018.0155
Abstract:
The role of toys in early childhood intervention is crucial for children to acquire and improve their skills. A study with preschool children has been carried out in order to establish, from a product design perspective, how toys' innate characteristics trigger toy preferences. It was found that children’s preference is presided by the play value that is perceived. By exploiting hedonic and pragmatic qualities, designers can embed persuasive qualities in toys. A framework for toy design is proposed as a model for a computer-aided support tool that helps toy designers reach their design goal.
Keywords:
design cognition, design support system, user centred design, product persuasiveness
DESIGN 2018 - 15th International Design Conference
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