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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

THINKING STYLES IN PRODUCT OPPORTUNITY RECOGNITION - A RATHER ENTREPRENEURIAL POINT OF VIEW

Zagorac, Zorica; Marxt, Christian

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Zagorac, Zorica; Marxt, Christian
Series:
DESIGN
Section:
HUMAN BEHAVIOUR AND DESIGN
Page(s):
2155-2164
DOI number:
https://doi.org/10.21278/idc.2018.0395
Abstract:
Actual cognitive strategies in relation to identifying new business opportunities have rarely been researched. This paper investigates the roles of a pair of cognitive strategies – divergent and convergent thinking – in the context of the type and process of the product opportunity recognition.
Keywords:
new product development, human behaviour, design process, divergent thinking, convergent thinking
DESIGN 2018 - 15th International Design Conference
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