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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

COMPREHENDING THE DESIGNER'S SKETCH & IMPLICATIONS FOR COMMUNICATION

Self, James Andrew

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Self, James Andrew
Series:
DESIGN
Section:
HUMAN BEHAVIOUR AND DESIGN
Page(s):
2133-2144
DOI number:
https://doi.org/10.21278/idc.2018.0178
Abstract:
Communication between stakeholders during design ideation is important due to growing product complexity. We examine how sketches implicate stakeholder response. Eye-tracking data revealed designers attended to visual representation, while managers focused on diagrammatic elements. Cognitive workload suggested designers adopt a holistic frame-of-reference in comprehending design through sketches. Managers and engineers understand sketches as concrete solutions, leading to increased cognitive workload. Implication for communicated through sketch representation are finally discussed.
Keywords:
design cognition, new product development, conceptual design
DESIGN 2018 - 15th International Design Conference
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