COMPREHENDING THE DESIGNER'S SKETCH & IMPLICATIONS FOR COMMUNICATION
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Self, James Andrew
Section: HUMAN BEHAVIOUR AND DESIGN
DOI number: https://doi.org/10.21278/idc.2018.0178
Communication between stakeholders during design ideation is important due to growing product complexity. We examine how sketches implicate stakeholder response. Eye-tracking data revealed designers attended to visual representation, while managers focused on diagrammatic elements. Cognitive workload suggested designers adopt a holistic frame-of-reference in comprehending design through sketches. Managers and engineers understand sketches as concrete solutions, leading to increased cognitive workload. Implication for communicated through sketch representation are finally discussed.