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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

FRAMING STRATEGIC VALUE THROUGH DESIGN-LED INNOVATION PRACTICE

Bailey, Mark; Spencer, Nicholas; Smith, Neil; Aftab, Mersha; Knott, Christopher; Sams, Phil

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Bailey, Mark; Spencer, Nicholas; Smith, Neil; Aftab, Mersha; Knott, Christopher; Sams, Phil
Series:
DESIGN
Section:
DESIGN INNOVATION
Page(s):
1781-1792
DOI number:
https://doi.org/10.21278/idc.2018.0277
Abstract:
In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects’ created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying ‘value-frames’ allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.
Keywords:
value driven design, design education, innovation
DESIGN 2018 - 15th International Design Conference
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