ANALYSIS AND TRANSFORMATION OF WORKS IN DESIGN
Editor: Berg, Arild; Bohemia, Erik; Buck, Lyndon; Gulden, Tore; Kovacevic, Ahmed; Pavel, Nenad
Author: Thomsen, Bente Dahl
Institution: Department of Architecture, Design and Media Technology, Aalborg University, Denmark
Section: Ethics and Social Issues in Design Education
Based on analyses of architectural works, design engineer students are introduced to interpretation of well-known designers’ works with the aim of giving them a starting point for discussing qualities of design. Such an analysis of a work has a different purpose than the design criticism which is used in design reviews and which rarely treats works of engineering that includes industrial design. The problem for the design students was partly that they found it difficult to translate the guidelines for analysis of architectural works into guidelines for analysis of design (artworks), and partly because the guidelines for design criticism, which also includes analysing works, do not give direction to the design process. Since the students have already been introduced to the analyses of architectural works,it is used as a starting point to develop a guideline for analysing works of designs and examine the conditions for a successful transformation of aesthetic qualities from an artwork to a new product. In connection with these studies master’s students have investigated the meaning of terms used to describe the aesthetics in design. They did this as a part of the Industrial Design Section’s learning and research strategy related to understanding the aesthetics in design. Guidelines for analysing works of design are established and overall transformation principles have been identified.