Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Design Science Journal
Papers

Design Creativity, Technical Execution & Aesthetic Appeal: A Cat with Caveats (Part 2)

Design Creativity, Technical Execution & Aesthetic Appeal: A Cat with Caveats (Part 2)

Year: 2016

Editor: Julie Linsey, Maria Yang, and Yukari Nagai

Author: Karl Jeffries, Theodore Zamenopoulos and Alison Green

ISBN: 978-1-904670-82-7

Abstract

This study explores to what extent technical execution and aesthetic appeal may be related to
assessments of graphic design creativity. Eight professional graphic designers, using the Consensual
Assessment Technique (CAT), rated thirty-two artworks for a creative typographical task. The artwork
was created by novices who has no experience of graphic design, through to professional graphic
designers with 35 years of full-time experience. Building on previous studies, written instructions to
judges emphasised artwork be rated on creativity only (without considering technical execution and
aesthetic appeal), and this “creativity only” feature was verbally re-emphasised to judges by the
researcher. Inter-rater agreement for creativity was a Cronbach’s alpha of 0.92; considerably higher than
in previous studies. This finding has implications that may extend to other areas of design and relate to
the use of the Consensual Assessment Technique (CAT) as a measure of design creativity more broadly.

Keywords: graphic design, creativity assessment, consensual assessment technique (CAT)

Buy NowBuy Now

Member price: 0.00 GBP (Join Now)
Full price: 3.00 GBP

Shopping Cart
ds conference4th INTERNATIONAL CONFERENCE ON DESIGN CREATIVITY (ICDC), 2nd to 4th November, 2016 in Atlanta, Georgia, USA

NEW DEADLINE- Full paper submission: 22nd April, 2016 Design creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: cognitive processes underlying...

Read More

Special Interest Group (SIG)Design Creativity

The objective of SIG - Design Creativity is to study creativity in design. We have not sufficiently clarified creativity, especially in the context of design, although it is a very interesting characteristic in the thinking process of humans. This research discusses creativity in design instead of trying to identify its standard characteristics. That is, it tries to answer the question “What is design?” from the viewpoint of creativity, for two perspectives. First, this SIG discusses the characteristics...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Keywords
SIG Workshop - March 2013