Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Design Creativity, Technical Execution & Aesthetic Appeal: A Cat with Caveats (Part 2)
Karl, Jeffries; Theodore, Zamenopoulos; Alison, Green
Type:
Year:
2016
Editor:
Julie Linsey, Maria Yang, and Yukari Nagai
Author:
Series:
ICDC
ISBN:
978-1-904670-82-7
Abstract:
This study explores to what extent technical execution and aesthetic appeal may be related to
assessments of graphic design creativity. Eight professional graphic designers, using the Consensual
Assessment Technique (CAT), rated thirty-two artworks for a creative typographical task. The artwork
was created by novices who has no experience of graphic design, through to professional graphic
designers with 35 years of full-time experience. Building on previous studies, written instructions to
judges emphasised artwork be rated on creativity only (without considering technical execution and
aesthetic appeal), and this “creativity only” feature was verbally re-emphasised to judges by the
researcher. Inter-rater agreement for creativity was a Cronbach’s alpha of 0.92; considerably higher than
in previous studies. This finding has implications that may extend to other areas of design and relate to
the use of the Consensual Assessment Technique (CAT) as a measure of design creativity more broadly.
assessments of graphic design creativity. Eight professional graphic designers, using the Consensual
Assessment Technique (CAT), rated thirty-two artworks for a creative typographical task. The artwork
was created by novices who has no experience of graphic design, through to professional graphic
designers with 35 years of full-time experience. Building on previous studies, written instructions to
judges emphasised artwork be rated on creativity only (without considering technical execution and
aesthetic appeal), and this “creativity only” feature was verbally re-emphasised to judges by the
researcher. Inter-rater agreement for creativity was a Cronbach’s alpha of 0.92; considerably higher than
in previous studies. This finding has implications that may extend to other areas of design and relate to
the use of the Consensual Assessment Technique (CAT) as a measure of design creativity more broadly.
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