Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Identification of Personality and Cognitive Indicators of Creative Potential

Barry, Kudrowitz; Aaron, Free; Leaetta, Hough


Type:
Year:
2016
Editor:
Julie Linsey, Maria Yang, and Yukari Nagai
Author:
Series:
ICDC
ISBN:
978-1-904670-82-7
Abstract:
In this study, we explore the relationships between select cognitive assessments of
creativity, self-assessment of creativity, personality traits, and a series of “real-world” creative
challenges. A group of 105 students received the Torrance Test of Creative Thinking (TTCT),
the Alternative Uses Test (ALT), the Remote Associates Test (RAT) and a newly developed
personality test, the Innovation Quest Tool Characteristics Checklist (IQTCC). The selfassessment
of creativity showed a very strong statistically significant positive correlation with
the IQTCC Creativity Scale. When comparing these assessments to the “real-world” creative
outcomes, an individual’s creative personality traits are a better predictor than cognitive tests of
their abilities with an everyday creative task such as creating a new type of cookie. There was no
obvious relationship between any of the assessments and a client-based creativity task invoking
the possibility that different underlying individual difference characteristics relate to creativity as
compared to innovation.
Keywords:

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