Creative Personalities: How Personality Influences Creativity of Concept Ideation Methods

DS86: Proceedings of The Fourth International Conference on Design Creativity,Georgia Institute of Technology, Atlanta, GA, USA

Year: 2016
Editor: Julie Linsey, Maria Yang, and Yukari Nagai
Author: Friederich, Berthelsdorf; Ryan, Arlitt; Jessica, Armstrong; Abigail, Wilson; Robert, Stone
ISBN: 978-1-904670-82-7


This paper details an independent confirmatory study to Choo et al. (2014), which
demonstrated that correlations exist between personality type and the outcome of concept
ideation methods. We confirm previous research by conducting a similar experiment with a
larger sample size. Four concept ideation techniques were selected from those used in the
previous research: individual and group brainstorming, and individual and group mind mapping.
A larger sample size consisting of 90 junior level engineering design students completed an
Meyers-Briggs Type Indicator (MBTI) sorter and concept ideation activities using each of the
four ideation methods. The creativity of the generated output was measured with metrics for the
quality, quantity, and variety of ideas produced by each method. The resulting dataset was
statistically analyzed to find how individual output from these activities correlated with MBTI
results to investigate how personality type correlates with the creativity of output generated by
concept ideation methods.

Keywords: Creativity, concept ideation, MBTI

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