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Editor: Julie Linsey, Maria Yang, and Yukari Nagai
Author: Yusuke Shirai, Kaori Yamada and Toshiharu Taura
This study focused on ‘signs’ on products, which include the shape and visual features of products which may give some affordance to users. We experimentally investigated the effects that these signs and users’ prior experience have on users’ behaviour when using products. An experiment was conducted to observe how these signs are regarded by users and how they affect users’ behaviours. In the experiment, the subjects wore wearable cameras and the recorded video data were analysed in regard to the effect of the ‘sign’, ease of finding the ‘sign’, and prior experience of using similar products. From the results, a significant difference was found in user behaviours in relation to whether the subjects had prior experience of such products. However, the effect of the ‘signs’ themselves was not confirmed.
NEW DEADLINE- Full paper submission: 22nd April, 2016 Design creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: cognitive processes underlying...
The objective of SIG - Design Creativity is to study creativity in design. We have not sufficiently clarified creativity, especially in the context of design, although it is a very interesting characteristic in the thinking process of humans. This research discusses creativity in design instead of trying to identify its standard characteristics. That is, it tries to answer the question “What is design?” from the viewpoint of creativity, for two perspectives. First, this SIG discusses the characteristics...