Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Brainstorming: For 3D Design
Jeremy, Aston
Type:
Year:
2016
Editor:
Julie Linsey, Maria Yang, and Yukari Nagai
Author:
Series:
ICDC
ISBN:
978-1-904670-82-7
Abstract:
Brainstorming is becoming one of those pop-words that designers throw around too easily these days. It is probably for this reason, new and more intellectual alternatives have appeared over the years (design thinking), to rescue the act of genuine creative thinking from this transparent version of designers simply doodling, whilst referring to easily found internet references. The key issues for making an effective brainstorming event are; good management, experienced participants, organised data, knowing how to identify opportunities, and ultimately satisfy the requirements of the brief.
Since the 1990’s, I have experimented with several brainstorming methods to find that a ‘playing field’ or ‘game’ approach, to be more effective when creating new ideas. Therefore, I have adapted these traditional brainstorming methods to create (1) LINEAR, and (2) RADIAL, named after their building flow. Both have proven successful on numerous occasions, developing new business opportunities, international exposure and awards for companies and institutions. I do not claim to have invented a better way of brainstorming. However, over the past 26 years of my professional and academic career, I have participated and orientated in many idea-generating exercises using these techniques for product, industrial, furniture, interior and automotive design, and it is these
methods and outcomes I would like to share.
Since the 1990’s, I have experimented with several brainstorming methods to find that a ‘playing field’ or ‘game’ approach, to be more effective when creating new ideas. Therefore, I have adapted these traditional brainstorming methods to create (1) LINEAR, and (2) RADIAL, named after their building flow. Both have proven successful on numerous occasions, developing new business opportunities, international exposure and awards for companies and institutions. I do not claim to have invented a better way of brainstorming. However, over the past 26 years of my professional and academic career, I have participated and orientated in many idea-generating exercises using these techniques for product, industrial, furniture, interior and automotive design, and it is these
methods and outcomes I would like to share.
Keywords:
